Strengthening damaged hair

- Stronger hair in as little as 3 minutes
- Reduces breakage and split ends
- Hair looks and feels healthier and stronger

Weekly, before shampoo

Adding moisture

- Deeply penetrates hair to seal in nourishment
- Restores weightless moisture
- Restores body, shine, and smoothness

Weekly, after shampoo

To refresh hair and scalp

- First-day fresh hair that feels just washed
- Absorbs oil and neutralizes odors
- Creates soft, clean, weightless body
- No white residue or buildup

Between wash days

Hydrating hair and sealing split ends.

-Instantly hydrate, soften, and detangle
-Immediately seal split ends
-Continuously repair and protect

On wash days, after you've cleansed and conditioned your hair in the shower.

Hydrating blondes & greys

- Locks in even tone and brightness
- Hydrates, strengthens, reduces breakage
- Creates healthy-looking blondes and greys

Weekly, or as needed to tone brassiness

Nourishing conditioner

- Healthier-looking, softer, shinier hair with every wash
- Hydrates, smoothes, and detangles
- Helps reduce breakage, frizz, and split ends
- Strengthens and protects hair health

Every wash

Deep cleansing hair and scalp

- Removes buildup of oil, hard water, product, and damaging impurities
- Restores shine, body, softness, and vibrant color clarity
- Deeply cleanses without stripping

Weekly, in place of regular shampoo

Brightening blondes & greys

- Neutralizes unwanted brassy, yellow tones
- Customizable brightening and toning
- Cleanses without dryness

Weekly, or as needed to tone brassiness

Hydrating shampoo

- Healthier-looking, softer, shinier hair with every wash
- Hydrates and smooths
- Helps prevent frizz, split ends, and breakage

Every wash

Defining and smoothing waves, curls, and coils

-72-hour frizz control*
-3X greater curl retention*
-Smoother, easier detangling, & more conditioned*
*Clinically proven

Any time you style damp hair

Building body and volume

- Leaves lasting body, bounce, softness, and shine
- Creates faster, healthier-looking blowouts
- Repairs and protects from heat up to 450°F/ 232°C

During blowouts, and for day-after styling

Smoothing frizz

- Creates 72-hour frizz control
- Smooths and hydrates
- Defines air-dries and blow-dries

After every wash, or on styling days

Adding shine and softness

- Boosts shine, softness, and color vibrancy
- Reduces breakage, frizz, and flyaways
- Protects from heat up to 450°F/ 232°C

After every wash, or on styling days

Protecting against heat and pollution

- Promotes style retention and satin shine
- Protects from pollution and heat up to 450°F/ 232°C
- Reduces tangles and static

After every wash

Enhancing your natural brows

- Fuller, denser, more defined brows
- Softer, more youthful-looking brows
- Shapes and sculpts with all-day hold

Daily, morning and night

Enhancing your natural lashes

- Longer, thicker lashes
- Fuller, denser lashes
- Hydrated, healthier, more lifted lashes

Daily, morning and night