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Pastel Color Inspo for Easter

Pastel Color Inspo for Easter

Easter is a celebration of rebirth, and for hair, no category fits better than a total transformation. Hand in hand with rebirth is liberation; letting go of what no longer...

The Skinification of Hair

The Skinification of Hair

In 2021, The NPD Group reported haircare sales went up 47%, with an additional estimated 15% rise to come in 2022. This is an even greater rise than skincare saw....

Staff Picks-Meet Crystal Kim!

Staff Picks-Meet Crystal Kim!

Company culture is at the very heart of OLAPLEX. What started as a tiny team is now a growing family of dedicated powerhouse individuals who keep this ship running. Wouldn’t...

SCIENTIFICALLY PROVEN

SCIENTIFICALLY PROVEN

When OLAPLEX revolutionised the hair industry, it did so with a patented chemistry that changed the way we address damage forever. Backed by science, each of our products offer scientifically...